Fact 1: – 74% of internet users now perform ‘Local’ searches for ‘Local Offline’ business services and products (Kelsey Group)
Fact 2: – 54% of search users have replaced the phone book with online searching (Comscore Networks)
More and more people are using the internet instead of the phone book to find local products and services in their area. They will use the online information to make an ‘offline’ purchase. If your Business is not appearing on the 1st page of Google for a ‘local’ search term for your product and service you are losing customers to your competition.
What is Local Search Engine Optimisation (SEO)?
Local Seo is the selection of search terms that people use to find your your business in a specific geographical area and then ensuring your business appears for those searches. For example, if you were looking for an Accountant and you lived in Bristol, a popular search term would be ‘Accountant in Bristol’ or ‘Bristol Accountant’. You can use the example for any type of service. Replace Accountant with your business and Bristol with your geographical area and take a look at your competition. Wouldn’t you want your business to appear where your competition is?
What Type of Business Will benefit From Local SEO?
The quick answer is any business that offers a product or service in a geographical area. It doesn’t matter if you are trade, service or have an offline shop. If people can find your services in a phone book they should be able to find you online.
Local SEO Services
We offer two types of local SEO services:
Local Organic SEO Search Results – These are the results you see when you complete a search in the search engines. We will optimise your website and undertake an SEO campaign to get your site ranking on the 1st page for your chosen local search terms.
Google Places / Maps – Over the last couple of years the search engines have been improving their local search results by introducing ‘local places’ results. These can appear above the natural search results and will include a map location image and a list businesses that have been optimised for those search terms. We can undertake a campaign to get your business achieving a Google Places listing.
Our marketing plan is simple – we want to get you top 10 rankings in the local organic search results and Google maps. Both the above local seo services are important and should form part of your online / offline marketing strategy. Contact us today to find out how we can help you claim your Google spot and start driving customers to your offers…
